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This WeChat-linked reading application stands out because of its social feature. In partnership with China Mobile’s Migu Culture, this custom-made device allows readers to shop at Migu, an online literature store that has 400,000 online fiction titles, in addition to gaining access to the standard kindle store of traditionally published titles. To keep up with this trend, Amazon released a special Kindle exclusively for China this June. According to the Publicity Department of the Beijing Municipal Committee, the e-reading market size reached 1.3 billion USD in 2016. Like it or not, online literature is taking over many e-reading platforms. Its English section is a bit outdated, only containing some of the most well known literary works such as Gullivers Travels and The Catcher in the Rye.

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The “Published” section is reserved for the digital products of the traditional publishers, featuring discounts and free offers daily. For female readers, romance novels such as Deep Affection in Disguise, Brocade Romance, and A Decade Waiting for Your Answer are among the recent promoted titles. Ying Yang are three of fine weekly recommendations, all obviously in the fantasy genre. Its application categorizes books as “Boy/Girl/Published.” For young male readers, Metropolitan Magical Doctor Sage, Peerless Warrior Emperor and Mr. This website/application is targeted primarily at young audiences who have a taste for online fiction. Powered by internet giant NetEase, the platform’s icon is a Chinese character for “read” or 读 (dú) on a red background. So it largely consists of popular online literature works, self-help books and finance related titles dominating the front page from time to time, which might be a downer for those who enjoy a more literary or artistic e-reading experience. However, due to its nature, books here are targeted at the mass market. It also features 31,192 free books, and the number is increasing. Baidu Read has set up cooperation with over 500 organizations, including traditional publishers as well as digital platforms, which means you will probably find everything you are looking for here. This is also the writer’s go-to book reading service, digital or print.ĭeveloped by Baidu, this platform’s icon is the pinyin for “read” or “dú,” with the second tone sign resembling a book. If you want to order print copies after skimming through the digital version, just use JD’s delivery service (next-day delivery in first and second Chinese cities).

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A fee of 90 RMB per year will get you the VIP experience-1,000 books of your choice for free download, including the latest releases. The platform is easy to use with a clean and modern design.

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The application runs smoothly on iOS and Android as well. Besides original writing, Douban Read provides a large variety of digital titles, and a selection of English titles worth exploring.Į-commerce giant JD’s digital reading platform, JDRead also features its own kindle-like device with the same name.

The platform also features English-Chinese book translation projects and is constantly looking for qualified translators to work with. Douban Read also designs book covers for its original releases, which are often more impressive than the covers designed by traditional publishers.

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Douban Read provides literary agent services to writers while also fostering TV and movie adaption projects. A part of Douban (an integrated site for reviews of movies, books, music and more) the platform’s icon is an abstract blue bird on a white background, meaning “no cage for words.” The outlet, both a digital publishing platform and a ebook store, features a wide variety of reading subjects, original interviews, and writing competitions. So to celebrate the International Read an eBook Day today, TWOC compiled a list of the biggest and the most popular Chinese platforms for you to enjoy the latest digital reading experiences.ĭouban Read offers its readers originality, creativity and quality contemporary literature from up-and-coming writers. Most of them, 83.7 percent, are used to reading books on their smart phones. Over 333 million people in China are reading digital publications according to the White Paper of China Digital Reading in 2016.

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